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德标不锈钢啤酒桶装鲜啤酒的市场剖析

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德标不锈钢啤酒桶装鲜啤酒的市场剖析

发布日期:2017-08-14 作者:烟台鼎科机械有限公司 点击:

    啤酒桶装鲜啤酒188体育这种中国式的啤酒包装销售形式在中国的啤酒销售市场上已有近廿年的发展历史。这种形式已经在全国的所有啤酒市场上都曾见到,但发展方向却有很大差异。有的地区方兴未艾处于发展阶段,有的地区发展稳定已经成为当地啤酒市场中不可或缺的销售形式,也有一些地区起伏较大,初上时轰轰烈烈,一段时间后呈下降趋势,甚至淘汰停做。同一个项目,同一种形式为什么结果迥异,笔者认为有以下几种原因。

    YI、BAOXIANTONGDEYUANYIN

188体育    PIJIUTONGYINQIJUBEIBAOYABAOWENXINGNENG,GUANZHUANGYUNSHUFANGBIAN,NENGZAIGEZHONGCHANGSUOSHIYONG,XIANGDUIYUPIJIUDEQITABAOZHUANGXINGSHIERYANJUYOUTOUZIDI、SHANGMAKUAI、JIANXIAOKUAIDENGYOUDIAN,GENGYINXIANPIJIUQINGSHUANGDEKOUGAN、FENGFUDEYINGYANGJIAZHICHENGJIULETADESHICHANGDIWEIHEFAZHANKONGJIAN。ZHEIXIESHIGAICHANPINBEISHICHANGJIESHOUHEXIANGMUSHENGCUNDEBIYAOTIAOJIAN。NIANNIANQIANYUDANGSHIDESHICHANGTIAOJIANHEXIANPIBAOZHUANGXIAOSHOUXINGSHIXIANGBI,DEQUESHI"YICHANGPIJIUBAOZHUANGXINGYEDEGEMING"。DANYIDANGXIADESHICHANGHUANJINGYIJIXIAOFEIZHEDUIPIJIUPINZHIDEYAOQIUZHONGXINSHENSHI,JIUHUIFAXIANYOUYIXIEBUNENGHUIBIDEWENTIHEQUEXIAN。

    卫生问题一一因为卫生是啤酒生产、储运、销售过程中的首要问题。作为包装啤酒的周转容器,能够彻底清洗应是必须的基本条件,但这恰恰是啤酒桶的软肋,因为啤酒桶的保温层不能承受高温蒸汽消毒清洗,只能使用冷清洗的方法,可现用的啤酒桶的出酒口和酒矛188体育处是卫生死角,不拆卸不可能彻底清洗,时间一长就成了细菌的温床和卫生隐患,这也是桶内啤酒保质期短的主要原因。

    JIUZHICHAYIWENTIYIYISUIZHETONGZHUANGXIANPIJIUSHICHANGDEFAZHAN,XIAOFEIZHEDUIXIANPIJIUDERENSHIHEYAOQIUYEZHUJIANCHENGSHUHETIGAO,PIJIUZHILIANG、KOUGANDEWENDINGYIZHISHIXIAOFEIZHEDEZUIJIBENYAOQIU。ERXIANYONGDEPIJIUTONGDOUSHICAIYONGCHANGKOUWUYAZILIUSHIDEXIACHUJIUFANGSHI,YITONGJIUKAIQIZHIHOUTONGNEIJIUMEIYOUYALI,JIUZHONGDEERYANGHUATANJIUJIASUYICHU,JIUDEKOUGANJIUFASHENGBIANHUA,XIAOSHOUSHIJIANYUEZHANG,JIUZHIBIANHUAYUEDA,ZUIHOUYIBEIYOUKENENGBIANCHENGPISHUI。XIAOFEIZHEBUZHIJIUZHIBIANHUADEZHENZHENGYUANYIN,WANGWANGGUAIZUIPIJIUDEZHILIANGBUWENDING,CONGERDAOZHIXINDEXIAOFEIXUANZE。

    XINGXIANGWENTIYIYISHIPIN、PIJIUDEBAOZHUANGXINGXIANGSHIXIAOFEIZHEZHIGUANHUAFENNEIZAIWUDEZHILIANGGAODIHEXIAOFEIXUANZEDEZHONGYAOYIJU。PIJIUTONGSHIYIGECHUYUNQIJU,ZAIZHOUZHUANSHIYONGDEGUOCHENGZHONG,KEPENGMOSUNZAISUONANMIAN,SHIJIANYIZHANGMIANMUQUANFEI,YOUXIETONGDEWAIQIAOPOSUNHAIZAIJIXUSHIYONG,JIAZHITONGDEWAIBUQINGXIBUCHEDI,WUZIBIANBUKEWEICANBURENDU,ZHIJIEYINGXIANGLEXIAOFEIZHEDEXIAOFEIYUWANG,CONGERZAIXIAOFEIZHEXINMUZHONGXINGCHENGTONGZHUANGXIANPIJIUDEDIDANGYINXIANG。

    ER、ZUZHIYUANYIN

    啤酒桶188体育项目因为投资少,上市快,大部分啤酒企业根据市场需求,按照人有我有的原则决策上市,前期缺乏项目规划、管理等方面的策划和论证,产品上市之后缺乏市场的动态管理,很多企业采取的是代理商投资买桶厂家供酒的简单管理模式,使桶装鲜啤项目游离于企业的掌控之外,任其自由发展,造成企业重量代理商重利的现象,忽视了企业的品牌建设和形象维护。到头来形成企业无量代理商无利的结果。很多啤酒厂家上马该项目时就没有发展规划和长期打算,所以导致该项目前热后冷,无法健康、持续地发展。

188体育    SAN、JIUDEJIAGEHEZHILIANGYUANYIN

    TONGZHUANGXIANPIJIUDEJIAGEYUZHILIANGSHIGAIXIANGMUNENGFOUJIANKANGCHIJIUFAZHANDEGUANJIANYINSU。XINCHANPINSHANGJIAYOUDINGJIAQUAN,DANXIAOLIANGDEGAODIQUJUEYUXIAOFEIZHEDUIGAICHANPINJIAGEZHILIANGDEJIESHOUCHENGDU。YOUDEDIQUJIAGEZHIDINGGUOGAO,GUOFENQIANGDIAOJINGXIAOSHANGDELIYI,SUIRANSHANGJIAYINWEILIRUNKONGJIANDEYOUHUORONGYIJIESHOU,QIEXIAOFEIZHEDUIYURENHEXINCHANPINDOUYOUYIZHONGCHANGXIANDEYUWANG,SUOYICHANPINSHANGSHIHOUHUIYOUYIDUANREXIAOQI,DANXIAOFEIZHEPINCHANGZHIHOUBUSHIJIAYOUSUOZHI,JIUBUHUICHANSHENGZAIXIAOFEIDEYUWANG,SHICHANGDEXIAOLIANGJIUHUIYUELAIYUESHAO,ZUIHOUNANYIWEIJI。YOUDEDIQUYINWEIJINGZHENG,JIAGEYUEZOUYUEDI,SHICHANGLINGSHOUJIAJIANGDI,XIAOSHOUSHANGJIUYAOQIUPIJIUQIYEJIANGJIA,QIYEWEIBAOZHENGYIDINGDELIRUNZHINENGKAOJIANGDIPIJIUDENONGDUJIANGDICHENGBENBAOCHIXIAOLIANG,MEIQIYUESHIYINGSHICHANGXIHUANDIDUJIUDEQUSHI,ERZHEIZHONGJIUZHINENGYINGDUINIANQINGDEXINSHENGPIJIUXIAOFEIQUNTI,ZHEIJIUSHIBUFENDIQUDETONGZHUANGXIANPIJIUZHIYOUNIANQINGDEDAGONGZUPENGCHANGDEYUANYIN。ZHONGSUOZHOUZHI,PIJIUDEYUANMAIZHINONGDUYUEDI,JIUZHONGDEERYANGHUATANHANLIANGJIUYUESHAO。TONGYANGNONGDUDEPIJIUZHUANGZAIPINGZHONGHEZHUANGZAIBAOXIANTONGZHONGXIANGBI,KOUGANSHANGPINGZHUANGDEBITONGZHUANGDENONGDUYAOGAO,ZHEISHIYINWEIPINGZHUANGJIUWENDUSHENGGAOHOUYOUERCIFAJIAODEGUOCHENG,ERTONGZHUANGJIUBENSHENWENDUDI,JIAZHIBAOYAXINGNENGCHA,SUOYIBAOXIANTONGLIDEJIUXIAOSHOUSHIJIANSHAOWEIYIZHANG,XIAOFEIZHEHEDAODEJIUSHIPISHUI,ZHEIYESHIBUFENDIQUBAOXIANTONGZHUANGXIANPISHICHANGWEISHENMEZOURUDIGUHUOTAOTAIDEZHONGYAOYUANYIN。

    保鲜桶装鲜啤酒188体育这种啤酒的包装销售形式,如果管理、操作好在啤酒市场上应有很大的发展空间,因为它符合消费者对啤酒喝新鲜、重口味、讲营养的需求。该产品在国内一些市场的成功和销量足以证明这一点。而且它也符合世界啤酒市场的发展轨迹,因为在西方啤酒发达国家的市场上,桶装鲜啤的市场消量已占主导地位。当然,符合需求和健康发展是两个层面的问题,笔者认为我国的保鲜桶装鲜啤酒市场若要做大做好,必须下大气力解决上述已经存在的问题,要硬件软件一起抓,才能实现该项目健康持久的发展。 

德标不锈钢啤酒桶

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